About Tay's

Tay's Gourmet Treats Storefront Jordyn, owner of Tay's Gourmet Treats, leaning against a counter

Tay's Gourmet Treats started at the kitchen table with a whisk, a recipe book, and a very patient mum. We believe treats taste better with a story, that's why every cake is hand-decorated and every cookie is made to feel like a hug.

Our owner, Jordyn Van Aswegen, started this business in 2024 during her 2nd year at university while studying Digital Art and Game Design. She began baking as a way to get back to her roots and to make some extra money as a university student.

Our small team which is mostly a mix of Jordyn and her unpaid interns (family) loves to mix family recipes with modern flavours and can design everything from classic sugar cookies to bold party centrepieces. We pride ourselves on friendly service, clear communication, and delicious results.

Meet the Team!

Manifesto

At Tay’s Gourmet Treats, we believe every celebration deserves something beautiful, personal, and unforgettable. What began in 2024 as a student’s side project, armed with a whisk, a dream, and a love for design, has grown into a heartfelt mission to make life’s sweetest moments even sweeter.

Our Bento Cakes and Themed Cakes are crafted to feel taste as good as they look! Each creation is designed to capture the heart of your occasion, blending artistry, flavour, and story in every slice.

Our Values

Quality without Compromise

Every ingredient, every detail, and every swirl of frosting reflects our promise of excellence and care.

Creativity with Purpose

Each cake tells a story through colour, texture, and thoughtful design.

Empowerment through Creation

Tay’s is about more than baking; it’s about inspiring others to find joy, confidence, and pride in what they make, share, and celebrate.

Community and Connection

From our small beginnings to our big dreams, we’re about creating a space where creativity, kindness, and good taste live side by side.

We may be small, but our ambitions are anything but. We envision a future where Tay’s Gourmet Treats becomes a household name where every guest feels at home, every flavour tells a story, and every order carries a touch of love and craftsmanship.

Handcrafted with heart. Baked with passion.

Tay's Gourmet Treats